The Hope Farm

Art Direction
Brand Identity
Menu Design
Copywriting
Photography
Advertising
Web Design
Social Media
Illustration
 

Objective

Create a warm and inviting brand identity for a local urban farm and wine bar.

Background

The Hope Farm came to us as an idea: combining a father and son’s passion for farming and wine into a peaceful destination for the people of Fairhope, Alabama. We worked alongside the team at The Hope Farm from initial planning to Grand Opening to develop a brand that visually brought their vision to life.

 
 
 

The flexible design system appears across the farm in the form of signage, ironwork, and artwork.

 
Hope-exterior.jpg
 
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The menu is one of the central design pieces of the brand. We wanted the menu to be unique, textural, and versatile in addition to telling the story of the farm. Printed on beautiful recycled papers, the menu shares an ever-changing list of produce grown right on the farm as well as their seasonal dishes and cocktails. The outer menu sheet was designed to include the drinks and desserts so that it could be removed from the main menu for post-dinner offerings.

 
 
 
Hope_Menu3.jpg
 
 
 
HeidiBoor_HopeFarm_Menu.jpg
 
 
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Hope-food.jpg
 
 
 
 
Hope-cocktail.jpg
 
 
NickandNoraGlass_Mint_green-green.png
 
 
 
 
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HeidiBoor_HopeFarm_Web.jpg
 
 
HeidiBoor_HopeFarm_Menu-2.jpg
 

“Heidi is an absolute pleasure to work with! Her ability to take our vision for The Hope Farm and present us with designs that exceeded our expectations was truly impressive. If Heidi was designing it, I had no question it was going to be perfect for our brand!”

— Bentley Evans
Co-Founder & CEO, The Hope Farm

Creative Director: Stephean Grimes
Art Director / Design Lead: Heidi Boor
Design: Nick Brito
Photography: Heidi Boor
Illustrations: Heidi Boor, Shutterstock
Strategy: Maury Molyneux
Copywriting: Amanda Gibson, Heidi Boor
Work completed while at Mighty.
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